122 leksaker och spel nominerade till Toy of the Year 2027
Nu har finalisterna till priset Toy of the Year (TOTY) Awards 2027 presenterats. Totalt 122 leksaker och spel gör upp om utmärkelserna i 17 olika kategorier, däribland årets spel, årets byggleksak, årets småbarnsleksak och årets kidultleksak.
Finalisterna presenterades den 7 november av The Toy Foundation i samband med Chicago Toy & Game Fair i USA. Bland årets nominerade finns både välkända varumärken och innovativa nyheter, med allt från interaktiva leksaker och samlarprodukter till kreativa byggsatser och spel.
Toy of the Year Awards är en av den internationella leksaksbranschens mest uppmärksammade utmärkelser. Priset lyfter fram kreativitet, innovation och lekvärde, samtidigt som evenemanget samlar in pengar till The Toy Foundations arbete för att ge barn i utsatta situationer möjlighet till lek.
Vinnarna presenteras den 19 februari 2027 i New York, dagen före öppningen av Toy Fair. Fram till den 6 januari kan även allmänheten rösta på sin favorit till People's Choice Award.
Här är alla finalister till Toy of the Year 2027
Nedan presenterar vi samtliga 122 nominerade leksaker och spel, uppdelade efter kategori. Produktnamnen och kategoribeskrivningarna återges på engelska enligt The Toy Foundations officiella sammanställning.
ACTION FIGURE OF THE YEAR
Toys that represent a person or fictional character intended for active, imaginative, and narrative-based play.
Disney and Pixar Toy Story 5 Ultimate Action Figures by Mattel, Inc.
Dungeons & Dragons Questers by Basic Fun!
LEGO Spider-Man Hero Figure by LEGO Systems, Inc.
Power-Charge Spider-Man by Hasbro, Inc.
Primal Hatch Megalodon Shark by Spin Master Ltd.
Teenage Mutant Ninja Turtles x G.I. Joe Action Figures by Playmates Toys, Inc.
Super Mario Yum Yum Yoshi! by JAKKS Pacific
COLLECTIBLE OF THE YEAR
Toys designed for multiple single-item purchases as part of a set or series to collect, such as minis, blind packs, fidget toys, trading cards, impulse/novelty playthings, licensed collectibles, and more.
Clickeez Series 3: Bubble Pops by Goliath North America
Happy Haul by Just Play LLC
LEGO Minifigures Shrek Series by LEGO Systems, Inc.
Magic Jellykins by Spin Master Ltd.
Mini Brands Fill The Fridge Playset by ZURU, Inc.
NeeDoh by Schylling Toys
Pokémon Trading Card Game: 30th Celebration Elite Trainer Box by The Pokémon Company International, Inc.
CONSTRUCTION TOY OF THE YEAR
Toys that encourage hands-on building or assembly as the primary play pattern with pieces that interconnect to create models, scenes, or mechanisms that perform an action or tell a story.
Air Toobz EVO by Fat Brain Toy Co.
Jelly Blox Princess Castle by Goliath North America
LEGO One Piece The Going Merry Pirate Ship by LEGO Systems, Inc.
LEGO Editions FIFA World Cup Official Trophy by LEGO Systems, Inc.
MAGNA-TILES Undersea Adventure 58-Piece Set by MAGNA-TILES
MEGA BLOKS Build & Chomp Dinosaur by Mattel, Inc.
V8 Race Car by Thames & Kosmos LLC
CREATIVE TOY OF THE YEAR
Toys that inspire self-expression, storytelling, and imaginative and artistic play, including products that let kids create, decorate, and dress up, such as arts & crafts kits, compounds, role-play/dress-up items, and more.
Blooms by Play-Doh Meadow Bouquet Set by Hasbro, Inc.
Clixo Mega Pack by Toyish Labs, Inc.
Graphic Novel Kit by Educational Insights
Gui Gui Mega Slime Haul by Moose Toys LLC
Stickerbox by Spin Master Ltd.
The Ultimate Maker Box by Makedo
VTech Kidi Star DJ Mixer Pro by VTech Electronics North America LLC
DOLL OF THE YEAR
Toys that include baby, toddler, and fashion dolls.
Bizzikins by Aleni Brands LLC
Disney Jr. Sofia the First Swirl & Sing Doll by Just Play LLC
Disney Princess Magical Light & Style Rapunzel by JAKKS Pacific
Groovy Girls Soft Doll Collection by Sassy Baby, Inc.
KPop Demon Hunters HUNTR/X Singing Dolls by Mattel, Inc.
Mirror Mi by MGA Entertainment
My Mini Baby Series 2 by ZURU – Bundles of Joy by ZURU, Inc.
EDUCATIONAL TOY OF THE YEAR
While all toys have learning benefits, this category recognizes toys and games specifically designed to meet an educational purpose, such as building a specific skill or teaching a particular subject area, including STEM, literacy, or social-emotional learning.
CloudiKids by BTL USA CORP
CONNETIX 47-Piece Ball Run Launcher by CONNETIX
LEGO Technic NASA Artemis Space Launch System Rocket by LEGO Systems, Inc.
National Geographic Virtual Reality Extinction by Abacus Brands, Inc
Slam Dunk Sums by Learning Resources, Inc.
Smartivity Solar System by Smartivity Labs
SolarFlowers by Thames & Kosmos LLC
GAME OF THE YEAR
Family and children’s games made for players ages 0-14, including board, card, electronic, and other physical game formats, exclusive of games specifically for players ages 14 to adult (strategy, party, or mature-themed as examples), video games, and app games.
CATAN - On the Road by Asmodee North America, Inc.
Foosbots Rivals Cup by Fat Brain Toy Co.
Kanoodle Party by Educational Insights
Rubik's Rush by Spin Master Ltd.
Rump Race by PlayMonster Group LLC
Sanibel by Hasbro, Inc.
Tonieplay Monopoly Real Estate Rush Game by tonies USA
INFANT/TODDLER TOY OF THE YEAR
Toys specifically developed for babies and toddlers up to age 3. (0-18 months (infant) and 18 months-3 years (toddler), does not include ages 3+.)
Fisher-Price Moves with You Turtle Walker by Mattel, Inc.
LEGO DUPLO 3 in 1 Construction Vehicles by LEGO Systems, Inc.
Lil’ Jellies Jelly Stacker by Goliath North America
Little People My Mario Mario's Adventure Playset by Mattel, Inc.
On the Airplane Mini Kit by Lovevery, Inc.
SortAgain by Fat Brain Toy Co.
Sesame Street Tickle Me Elmo Giggle Max by Just Play LLC
Toniebox Lite by tonies USA
KIDULT TOY OF THE YEAR
Toys and games developed primarily for consumers ages 14 to adults, including party, strategy, and board games; collector items; craft & model kits; construction sets; and more. These toys are sometimes based on and/or fueled by fandoms, social media, and mature humor.
Disney Princess Mahjong Collector's Set by The Noble Collection
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club by Hasbro, Inc.
LEGO Super Mario Donkey Kong Arcade by LEGO Systems, Inc.
Mattel Brick Shop Hot Wheels Lamborghini Miura by Mattel, Inc.
MGA's Miniverse Real Music Record Player by MGA Entertainment
SmartGames IQ Puzzler Deluxe by Smart Toys and Games, Inc.
Star Wars: Ultimate Grogu by Hasbro, Inc.
LICENSE OF THE YEAR
An entertainment, celebrity, lifestyle, or social media-driven brand that has achieved notable success through licensed toy lines and brand extensions; or a toy-based IP that has successfully expanded beyond the toy aisle through strategic licensing.
Bluey by BBC Studios Americas
KPop Demon Hunters by Netflix
Pokémon by The Pokémon Company International, Inc.
Spider-Man by The Walt Disney Company
The Super Mario Galaxy Movie by NBCUniversal
Toy Story by The Walt Disney Company
Transformers by Hasbro, Inc.
OUTDOOR TOY OF THE YEAR
Toys specifically designed for outdoor play, including outdoor-only ride-ons, such as motorized vehicles, bicycles, scooters, wagons; bubble toys; and sports toys.
Tractor Supply Bubble Backpack Leaf Blower by Flybar, Inc.
Disney Mickey Mouse x F1 Battery Ride-On Car by HUFFY
EzyRoller Spinner Pro X by EzyRoller LLC
Fast & Furious Dodge Charger 12V Kids Ride-On Car by Hyper Toy Company, Inc.
Giant KerPlunk Game by EastPoint Sports
Hyper Drive Sky Twister Rocket by Thin Air Brands LLC
Micro Balance Bike Ultra LED Neochrome by Micro Kickboard
SwimWays Monster Jam Wild Whippin’ Sprinkler by Spin Master Ltd.
PLAYSET OF THE YEAR
A themed play environment with characters, accessories, and/or interactive features that support storytelling, role play, or action-based play, such as dollhouses, battle arenas, racetracks, settings for action figures, and more. Exclusive of construction-based playsets covered by their own category.
Barbie DreamHouse by Mattel, Inc.
Bluey’s Light & Surprise Heeler House by Moose Toys LLC
Crayola Goo Deluxe Dissection Playset by Crayola LLC
Hot Wheels City Ultimate T-Rex Garage by Mattel, Inc.
Little Tikes Sweet Spaces Modular Kitchen Oven by MGA Entertainment
Melissa & Doug Cheery Lane House Play Set by Spin Master Ltd.
Multi-Level Railway City Set by Hape
PLUSH TOY OF THE YEAR
Toys that are made of fabric and stuffed with soft filling, including plush playthings with interactive or electronic features.
Disney Lilo & Stitch Cuddle Tonie by tonies USA
Disney and Pixar Toy Story 5 Bullseye Weighted Plush by Mattel, Inc.
furReal Gabby the Glow & Roar Tiger by Just Play LLC
GUND Forever Friends Promise by Spin Master Ltd.
LeapFrog My Best Pal Scout by VTech Electronics North America LLC
Pikachu 30th Celebration Plush by The Pokémon Company International, Inc.
ScruffaLuvs Mom & Baby by Moose Toys LLC
PRESCHOOL TOY OF THE YEAR
Toys specifically developed for kids ages 3-5.
Disney Darlings Magical Birthday Surprises Winnie the Pooh Doll by JAKKS Pacific
Imaginext Toy Story Transforming Buzz Lightyear Ship by Mattel, Inc.
LeapFrog Scoop & Learn Ice Cream Parlor by VTech Electronics North America LLC
MAGNA-TILES microMAGS Spring Garden 24-Piece Travel Set by MAGNA-TILES
Melissa & Doug Swirl & Serve Ice Cream Play Set by Spin Master Ltd.
Scoot 2 Scooter by The Radio Flyer Company
Thomas & Friends Exploring Tidmouth Sheds Train Set by Mattel, Inc.
SPECIALTY TOY OF THE YEAR
Toys promoted and sold almost exclusively through independent retailers (neighborhood toy stores, museum shops, vacation destinations, and similar venues) or in limited quantities online. Voted on exclusively by specialty retailers through Astra.
American Girl 40th Anniversary Historical Character Bundles by Mattel, Inc.
Light-Up Library — Sammy's Search & Rescue with Tilly The Tugboat by Glo Pals
Neo City Knockdown by Mag Rush
Orbital Maze by Thames & Kosmos LLC
Scooops by Plus-Plus USA
SpinAnimator Studio by Tree Town Toys
Wigglitz Build Your Bundle by ZB Designs
TECH TOY OF THE YEAR
Toys that integrate technology - such as interactive electronics, app connectivity, augmented or virtual reality, or programmable elements - to create immersive, dynamic, and meaningful play experiences.
Bitzee Aquarium by Spin Master Ltd.
Boppo Tablet by Boppo
LeapFrog LeapMove by VTech Electronics North America LLC
LEGO Pokémon SMART Play: Training House with Pikachu by LEGO Systems, Inc.
Loops Lab by Loops Pop, Inc.
Pokémon Pikachu Puppetronic by RealFX by Jazwares
Qubitunes by QUBS
Thames & Kosmos Digital Microscope by Thames & Kosmos LLC
VEHICLE OF THE YEAR
Toy cars, trucks, trains, and other vehicles in all scales, including R/C vehicles and ride-ons made exclusively for indoor use.
BRIO World Space Deluxe Set by Ravensburger North America, Inc.
Disney and Pixar Toy Story 5 Flying RC Hi-Tech Edition Buzz Lightyear Action Figure by Mattel, Inc.
Flat 2 Fast Supercar by Luki Lab
Monster Jam Chomping Megalodon by Spin Master Ltd.
PAW Patrol: The Dino Movie Megasaurus Dino Vehicle by Spin Master Ltd.
Remote-Control Robotics by Thames & Kosmos LLC
Slime Riders by ArtSkills, Inc.
Läs mer om Toy of the Year 2027
På ToyAwards.org finns mer information om de nominerade produkterna.
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